How Grant Thornton standardized new contact engagement in Marketo, unlocking scalable nurturing and measurable marketing impact.

Many AI initiatives fail because organizations automate fragmented operations instead of understanding how work actually happens first. AI accelerates systems, including broken ones.

What do the MAY'26 Make.com updates really mean for your team? We break down what matters, what to act on, and where it impacts your operations.

Most companies automate the wrong things first. Discover three practical automation prioritization lenses that help organizations move beyond AI hype and identify where automation creates measurable productivity, operational stability, and business impact.

Some automation initiatives matter because they improve business outcomes directly. This lens explores how automation and AI increase responsiveness, decision quality, customer experience, and commercial effectiveness.

Some of the biggest automation gains come from reducing mistakes, inconsistency, and rework. This lens explores how operational stability becomes a foundation for scalable productivity and successful AI adoption.

Most productivity loss does not come from one massive inefficiency. It comes from thousands of repetitive tasks quietly consuming operational capacity every day. This lens helps identify which automation opportunities create the biggest measurable impact first.

How to set up a Data Store, design a solid structure, and use common modules to write, retrieve, search, and maintain records.

Most organizations are trying to solve structural problems with technology. Discover the key lessons from AntiCon London on why AI amplifies existing ways of working, and why fixing processes, capabilities, and operating models should come before scaling AI.

Outdated data in your CRM? Ai & Automation ensures your CRM data is complete, accurate, and always relevant, boosting sales effectiveness and efficiency.

Streamline sales and marketing by connecting SAP Business ByDesign and Marketo—eliminate double entry and delays.

Explore essential insights from the 2026 State of Martech report tailored for marketing technology administrators navigating AI, context engineering, and governance.